Nonprofit Marketing Audit
  • Is your nonprofit getting the most from your marketing buck?
  • Are you aware of marketing “best practices”?
  • Are you using them?
  • Do you want to generate more awareness, engagement, and fundraising?

Mad Marketeer's Marketing Audit is a comprehensive, objective measurement of your nonprofit's marketing along with suggestions on how to improve it.

We'll examine:
  1. Your nonprofit's goals
  2. Constituents you are trying to reach
  3. Marketing, outreach, and fundraising vehicles you currently use
  4. Assessment of those marketing vehicles
  5. Potential improvements in those marketing vehicles
  6. New marketing strategies and tactics you should consider (many are free or low cost!)
  7. Priorities
  8. Costs, time frames, and possibly vendors

Here's the process:
  1. Marketing survey:  We'll send you a marketing survey to complete.
  2. Marketing Inventory and Assessment consultation:  We'll meet with you and your colleagues to ensure we have all the info we need to conduct our analysis – and answer your questions.
  3. Email/phone follow-up:  We'll follow up with additional questions
  4. Findings and Recommendations meeting: We'll present our detailed findings and recommendations.
  5. Marketing Report:  We''ll give you our comprehensive Marketing Report.
  6. Ongoing support:  For one year you'll have unlimited phone and email access to our team to address any questions, concerns, or need for additional detail or recommendations.

Here are some of the components of you marketing we will examine:
  1. Website (including design, navigation, content, images, videos, functionality, maintainability, findability, reporting, security, administration)
  2. Social media
  3. Search engine optimization
  4. Search engine marketing
  5. Pay-per-click
  6. Google Grants
  7. Online fundraising
  8. Blog
  9. Enewsletter
  10. Articles
  11. Public relations
  12. Website animation
  13. Parallax scrolling
  14. Favicon
  15. Tagline
  16. Hook statements
  17. Brief description
  18. Calls-to-action
  19. Style guide
  20. Content calendar
  21. Facebook advertising
  22. Media/PR and influencers
  23. Marketing strategy and plan
  24. Competitive analysis
  25. Grants/Online grant-finding tools
  26. Value proposition/differentiators
  27. Branding
  28. Brand awareness
  29. Logo (including animation)
  30. Brochure – print and electronic
  31. Electronic letterhead
  32. Business cards
  33. Powerpoint template
  34. Email template
  35. Social media branding
  36. Hashtag strategy
  37. Email signature blocks
  38. Annual report
  39. Backlinks
  40. Infographics
  41. Polls, surveys, and questionnaires
  42. Free offers
  43. Webinars
  44. Evergreen webinars
  45. Speaking engagements
  46. “Go to” site
  47. Resource links
  48. HARO (Help A Reporter Out)
  49. Landing pages
  50. Discussion forums
  51. Mobile optimization
  52. Shuffle block
  53. Slide animation
  54. Online chat
  55. Guidestar Exchange
  56. Tech Soup
  57. Volunteer Match
  58. Website analytics
  59. CRM/donor database
  60. Database/website integration
  61. Privacy and security policy
  62. Intranet
  63. Internet strategy
  64. Accessibility
  65. Countdown meter
  66. Foreign language site(s)
  67. Video spokesperson
  68. Cutout image
  69. RSS
  70. Fundraising meter
  71. Maps (with Links)
  72. Photo Galleries
  73. Press kit
  74. Slide show
  75. Management Support Organizations
  76. Email list management
  77. QR codes
  78. YouTube, channel
  79. Donor thank-you video
  80. Testimonials
  81. Success stories
  82. Feedback
  83. Texting/SMS
  84. Google Alerts
  85. Prospect research/wealth screening
  86. Spam minimization
  87. Voice broadcasting
  88. Google Gadgets
  89. Purchasing donor lists
  90. and more...
For each of these marketing components, we'll:
  1. Define/explain
  2. Show an example (where appropriate)
  3. Ask if you have it
  4. Ask your rating
  5. Ask other metrics
  6. Ask if you think you need it (and importance) – if budget was not an issue
  7. Assess whether you should create or improve it
  8. Recommend next steps

For more information and to register, please complete the information below:

First Name *
Last Name *
Organization *
Title
E-mail Address *
Phone # *
Website URL:

Link text:
Question or preferred workshop date

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